yorCMO, Fractional Marketing System
Dave Blanchard, Fractional CMO
The Marketing Leadership Gap, by Decision Forensics™

You lead the company. Who's leading the marketing?

Two minutes, three numbers. See what running marketing yourself and letting leads slip through is costing you, and what's possible when a CMO owns it.

Step 1: About you

Step 2: Your situation

Which of these sound like you right now? Pick as many as apply.

Step 3: Your numbers

Three numbers. Rough is fine.

hrs/wk
Planning, approving, managing vendors, chasing results.
leads/mo
Inquiries, form fills, calls and referrals.
$
Revenue from one new customer in their first 12 months.

Step 4: Timing

When do you want this solved?

What's possible, per year
$0/yr
Change what's possible
030 hrs/wk
From your time back
$0
00 a month
From more leads
$0
How this is calculated
What a call with Dave covers for you
    When companies work with Dave
    +50%
    first-year revenue at K9 Resorts locations, with a presales program that had new resorts open with sales on the books
    ~$100K
    in revenue for a home services company from a campaign that cost under $1,000
    300+
    leads from Ventacity Systems' first major trade show, about $265 each, built from no marketing department
    “Within the first year of working with yorCMO our company created and launched a successful presales program and increased first year revenue by 50%.”
    Jason Parker, CEO, K9 Resorts Luxury Pet Hotel
    “Dave put his heart and soul into his work.”
    Sal D'Auria, CEO, Ventacity Systems
    Your cost today
    $0/yr
    Your opportunity
    $0/yr
    Return working with Dave
    3.5x
    for every dollar invested

    Is getting this back worth a 30-minute conversation?

    Book time with Dave
    Figures are a working estimate built from your own numbers, not a guarantee of results.
    © 2026 Jenesis Coaching LLC, dba Decision Forensics™. All rights reserved. DEEPER™ is a trademark of Jenesis Coaching LLC dba Decision Forensics™. www.decisionforensics.com
    Built by Decision Forensics™ for Dave Blanchard, yorCMO. Reproduction or distribution beyond Dave Blanchard's client engagements is prohibited without written permission.
    Like this tool? Would you like one built for you? Book a demo.
    Figures are a working estimate built from your own numbers, not a guarantee of results.
    © 2026 Jenesis Coaching LLC, dba Decision Forensics™. All rights reserved. DEEPER™ is a trademark of Jenesis Coaching LLC dba Decision Forensics™. www.decisionforensics.com
    Built by Decision Forensics™ for Dave Blanchard, yorCMO. Reproduction or distribution beyond Dave Blanchard's client engagements is prohibited without written permission.